Industry transition
Retail is moving from the familiar 1D UPC barcode to 2D codes — Data Matrix and QR — that scan at the register and carry far more data. The GS1 “Sunrise 2027” initiative aims for broad readiness by the end of 2027. Here’s what it means for your line, and how to print GS1-grade Data Matrix codes today.
A 1D barcode basically holds one number — the GTIN. A single Data Matrix code can also carry the batch/lot number, expiration date, and a serial number in a small footprint. That unlocks freshness enforcement at the register, faster and more precise recalls, and end-to-end traceability.
For manufacturers, the practical change is on the line: you’ll need to print high-resolution, verifiable 2D codes with variable data — a different demand than a static pre-printed barcode.
Thermal inkjet (TIJ) is well suited to GS1 2D coding: it prints crisp, high-resolution marks and handles variable data natively, so every package can carry its own batch and expiration. Our drives printheads at up to 600 dpi and prints GS1-grade Data Matrix codes directly onto cartons, cases, and packaging — no pre-printed labels required.
Because it’s cartridge-based, you can match ink chemistry to your substrate and keep codes sharp and scannable, with minimal maintenance and fast changeovers.
Decide what each 2D code must carry — GTIN, batch/lot, expiration, and any serial number for traceability.
Use a high-resolution coding method that handles variable data. Thermal inkjet prints sharp, GS1-grade Data Matrix codes on the fly.
Choose water-based or solvent ink so the code holds up and stays scannable on your packaging.
Grade and verify codes so they scan reliably at retail and across the supply chain.
Tell us your packaging and the data your codes need to carry, and we’ll help you specify a thermal inkjet setup that prints GS1-grade Data Matrix codes on your line.
GS1 Sunrise 2027 is a global initiative for retail point-of-sale systems to scan 2D barcodes — such as Data Matrix and QR codes — in addition to traditional UPC/EAN barcodes, with the goal of broad readiness by the end of 2027. 2D codes can carry far more data, including GTIN, batch/lot number, expiration date, and a serial number.
A Data Matrix is a compact 2D barcode that stores much more information than a 1D UPC barcode in a small footprint. In coding & marking it carries product identity plus variable data like batch, lot, and expiration, which supports traceability, freshness checks, and recalls.
Yes. Our thermal inkjet (TIJ) systems print high-resolution, GS1-grade Data Matrix codes directly onto packaging. The Anser X1 controller drives printheads at up to 600 dpi and handles variable data, so each code can carry a unique batch and expiration.
The target for broad retail readiness is the end of 2027, but many brands are adding 2D codes now to get ahead of it. If your packaging will need Data Matrix or QR codes, it is worth planning your coding equipment and substrate testing early.